coca cola dial rolex | Rolex pepsi vs coke

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The Rolex GMT-Master II, affectionately nicknamed the "Coke" due to its distinctive red and black bezel, holds a revered position in the world of horology. Its enduring appeal stems from its rich history, robust functionality, and undeniable aesthetic charm. This article delves into the fascinating evolution of the "Coke" Rolex, specifically focusing on the transition from tritium to Luminova dials and the subsequent impact on its value and desirability amongst collectors. We'll also explore the various models, price points, and the ongoing debate surrounding the "Pepsi" versus "Coke" bezel.

The 1998 transition from tritium to Luminova marked a significant turning point in the production of the Rolex GMT-Master II ref. 16710. Before 1998, the dials of the 16710 featured tritium lume, a radioactive substance that provided a bright, long-lasting glow. However, due to increasing environmental concerns and stricter regulations, Rolex phased out tritium and replaced it with Luminova, a non-radioactive luminescent material. This change, while necessary, created a distinct line in the history of the "Coke" Rolex, with collectors now keenly interested in identifying and acquiring examples from both eras.

One of the key distinguishing features between the tritium and Luminova dials is the presence of the "Swiss" marking at the six o'clock position. While tritium dials often lacked this marking, or displayed a different marking like "T<25," the Luminova dials consistently feature the "Swiss Made" inscription. This seemingly minor detail is crucial for authentication and plays a significant role in determining the value of a particular watch. The transitional period in 1998 further complicates matters. Some Luminova dials produced that year still retained the older "T<25" marking, creating rare and highly sought-after examples. This brief overlap makes pinpointing the exact production date of a 16710 crucial for collectors.

The final stage of this lume evolution came in 2000, with the introduction of Super-Luminova, offering even brighter and longer-lasting luminescence. While the Super-Luminova dials are also highly desirable, the Luminova dials of the late 1990s retain a special allure for collectors, representing a pivotal moment in the history of the "Coke" GMT-Master II. The subtle differences in lume, the presence or absence of specific markings, and the transitional period itself all contribute to the intricate and fascinating world of Rolex collecting.

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